Chapter 1 of The Media Equation really made sense to me and helped me to synthesize some of my thoughts regarding media. It reminded me of an IKEA commercial that I found absolutely hilarious. Watch it here. The commercial plays on the idea that the media can humanize anything, making humans feel compassion for inanimate objects and relating to them like humans.
For a long time, I have laughed at how people relate to technology like the technology is social and natural. Yet I know I have done it myself. In fact, I do it everyday. My phone says hello to me. Various computer programs welcome me back and politely give me updates. I intuitively know that these items are not real, but my behavior shows that I interact with them in a similar way that I would interact with a human. Humans interact with media in a, well, human way.
I think that the media equation, media = real life, does impact my work regarding podcasting and technology integration in my work. In designing and implementing technology, I must be aware and use my awareness of the media equation to ensure that people respond well to it. An understanding of the media equation can help me better design and evaluate podcasts and other types of media and technology.
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Now that I read your take on the article, I can kind of make better sense than I could before. I did not get the same things out of it that you did, because I related it to the reality tv we are encompassed by daily. You do make a good point though, about how technology is social and natural. Thanks for clearning up the article for me a little better. I have to say, when I finished it, I felt like something was missing...like I wasn't getting it, like I was missing something. You helped me out - somewhat anyway :)
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